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Collision Repair Shops & ADAS Calibrations

It's time to offer ADAS calibration service with confidence. Here is why you want to stay ahead in the evolving collision industry!

Collision Repair Shops & ADAS

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Collisions Impact ADAS Systems

Nearly every vehicle that makes it to a collision shop will require recalibrations. More than 70 million vehicles on the road today have at least one ADAS component. Since many routine procedures trigger a calibration, such as installing a new windshield or replacing a bumper. By including ADAS services, collision repair shops can capture this profitable work while the vehicles are already in the shop.

Understanding ADAS

What is ADAS? 

Advanced Driver Awareness Systems (ADAS) employs radar, sensors and cameras to assess a vehicle's speed, tendencies and environment. This information is used to reduce the driver's recognition time, processing time, decision time and response time. 

What are ADAS Calibrations?

ADAS calibration is the critically precise placement, alignment and testing of electronic sensors. ADAS calibration aims to ensure these components have correct data input to respond accurately and effectively to the car’s surroundings. Miscalibrated ADAS components can have a serious impact on vehicle safety. 

 

 

Why service ADAS Calibrations?

Discover the top reasons why collision repair shops should be performing in-house ADAS calibrations

Enhance Vehicle Safety

New Revenue Opportunity

Maintaining OEM compliance

Stay Ahead of Competition

Learn more

1. Repairs are getting more complex

Nearly every vehicle that makes it to a collision shop will require recalibrations.

More than 70 million vehicles on the road today have at least one ADAS component. Since many routine procedures trigger a calibration, such as installing a new windshield or replacing a bumper,

As drivers place increasing reliance on ADAS functions, OEMs will continue to develop increasingly refined and sophisticated systems. It is imperitive that shops become familiar with how ADAS works, when to calibrate and what the OEM specifications are if they want to be viable in the years to come. This will be a never-ending source of work. And it’s happening now.

2. Ensure Calibration has been done right

Radar or a camera that’s just a fraction of a degree off causing a miscalibration could cause the system to misidentify hazards or attempts to correct problems that don’t exist. 

ADAS systems are very complex, system that work to guide vehicles. Each OEM has the exact specifications required to calibrate their vehicle. The challenge comes in ensuring vehicles have been calibrated according to these specifications. When individuals come into your shop they expect to leave with a safe, functional vehicle.

Are you willing to put your clients in vehicles that you have no way of testing that the calibrations have been done correctly? 

The reason for this diligence is because ADAS is entirely about safety. Everything has got to be right. Really right, because close enough is not close enough. Radar or a camera that’s just a fraction of a degree off could be the difference in an accident or safe arrival of passengers. 

If the system misidentifies hazards or attempts to correct problems that don’t exist, it could result in an accident, compromised occupant safety and distrust with their repair shops. 

The responsibilty lies on collision shops to ensure their customers get vehicles back with correctly calibrated safety features. You have no way to verify the shops you are outsourcing to are calibrating correctly or in accordance with OEM specifications.

3. ADAS Profits are Endless

In 2021, the ADAS market was calculated to be $27 billion by 2030, it is estimated at $75 billion.

According to a recent study by CCC Intelligent Solutions, the average ADAS calibration is $238. The maximum fee was $3,748. Those are for single calibrations. Many vehicles following a collision will need multiple components calibrated, and the higher-end the vehicle, the more sophisticated the calibrations. 

Like alignments, ADAS work is high-labor, so $238 is more than twice the typical 
alignment, and alignments are about the highest margin work you can do. You’ll have a very good idea of the amount of business you can bank on – which will be substantial --now and in the future. 

As noted, once you start the work, the work will dictate where you go with it. If you fully commit to ADAS, you should be fully rewarded. 

By continually subletting calibrations you are limiting your shop on limitless profits. With the marketing for ADAS growing, you can either take advantage that it is early on enough to equip your shop with the calibration tools. or lose money and time by subletting. 

 

 

How to get started doing ADAS calibrations

  • Step 1: Learn about the market opportunity

    More than 60 million vehicles have ADAS components, and that number continues to rise. The massive increase in ADAS systems means there is a growing need for ADAS resets and calibrations.

     

    ADAS calibrations can be required by OEMs after common services like wheel alignment, windshield repair, and suspension repair. Tire dealers are a natural fit for ADAS resets and calibrations since they are already providing alignments and suspension work.

     

    Many shops are currently outsourcing ADAS work or customers are relying on car dealerships to provide resets. Tire dealers are uniquely positioned to quickly get into the ADAS reset and calibration space and offer a rapidly growing service, that is here to stay.

     

    ADAS reset and calibration market by the numbers:

     

    1.5 million vehicles required ADAS service in an aftermarket shop in 2023.

     

    60% of vehicles registered in the USA have ADAS components that need calibration if touched, moved, or replaced.

     
     

    $283 million in calibration work outsourced by shops in 2023.

     

    90% of ADAS Calibrations are outsourced by mechanical shops.

     

    $4 Billion in projected revenue generated across the industry from ADAS calibrations in 2030.

     

    ADAS calibrations are a great service to offer with alignments and many forward-facing calibrations can be done within the space already alotted for alignments. Many OEMs have models that require ADAS calibration after alignment.

  • Step 2: Understand how much space is needed, or more often, not needed

    Space requirements depend on the make and the model being serviced and is determined by the OEM.


    However, many calibrations that tire shops should be providing can be done without additional space needed.

     

    icon-product-alignment

    Wheel alignment is the gateway to ADAS and is already being performed in tire shops. Alignment bays are also a great place to start with ADAS resets because the space they provide can support ~93% of alignment related ADAS calibration needs.

     

    icon-adas-steering

    Steering resets are already routinely being performed by shops doing alignments and can be considered the first step in ADAS calibrations. These resets do not require any additional space from the alignment bay. Steering resets also represent a large opportunity for tire shops because they can be performed with alignment systems like the HawkEye Elite® right now. Tools like CodeLink® and ADASLink® allow shops to perform steering resets as part of the alignment process.

     

    icon-adas-stability

    Dynamic calibrations are performed by plugging a scan tool into the vehicle and then driving the vehicle on the road to calibrate the system. No additional space required. When using a scan tool like ADASLink® paired with a Hunter HawkEye Elite® tire shops can cover ~93% of steering resets and alignment related ADAS calibrations.

     

     

    Here is a breakdown of that ~93% coverage; On average ~44% of the vehicles you align will just need the alignment to be completed and nothing else. ~49% of the vehicles getting alignments will require or recommend some ADAS calibration in conjunction with doing the alignment. Those ADAS resets and steering resets can be performed with the space you already have in your alignment bay, or by driving the vehicle for a dynamic calibration using ADASLink®. The remaining ~7% typically require placing static fixtures, often times only in the front of the vehicle for forward facing cameras or radars, or the vehicle was just released and the reset procedure has not yet been accounted for in the specification database of the alignment system. 

     

    icon-adas-targets

    Static calibrations are performed by placing targets around the vehicle for the systems to use as reference when performing the calibration. The space needed is determined by the OEM, but many forward-facing camera and forward-facing radar calibrations can be performed within your existing alignment bay using tools like Hunter’s Ultimate ADAS® or the DAS3000 fixture paired with ADASLink®. Ultimate ADAS® can account for surface mount lifts and uneven floors and uses laser gimbals and easy on-screen instructions to guide technicians to precise target placement.

     

     

    Calibrations that need more space can often times work in existing space by getting creative with vehicle placemen, i.e. backing the vehicle up on the lift rack to create more space in front of the vehicle, backing the vehicle into the bay to use the drive-up space for target placement, or moving the system to a flat bay. 

     
    Having a trusted partner you can call for support goes a long way with making your space work. Reach out to your local Hunter team to learn more: www.hunter.com/contact.

  • Step 3: Grow your business with the right tools for your shop
    align-adas-adaslink-productshot-01-logoscreen

    There are many approaches to getting started with ADAS calibrations, but the easiest place to start is to build on the alignment work that you are already doing by investing in a scan-tool such as the Hunter ADASLink® that can handle steering resets and dynamic calibrations.

     

    align-adas-das3000-productshot-02

    From there, when you are ready to expand into forward facing static calibrations, you can build on your alignment business by adding a fixture like the DAS3000 Static Calibration Fixture.

     

    align-ultimateadas-productshot-01-targets

    When you're ready to fully own ADAS work at your shop, Hunter Ultimate ADAS® will allow you to do alignments and ADAS with ease.

     

    Contact your local Hunter team to start growing your business.

  • Step 4: Get expert training and support for your technicians

    Even before you purchase ADAS calibration equipment, you and your technicians can get up to speed on ADAS calibrations by utilizing resources like Hunter University, which offers free, easily-digestible online courses that can lay the groundwork for better understanding of ADAS concepts.

     

    When you're ready to purchase ADAS calibration equipment, your local Hunter team can help you find the right equipment for your shop. This includes installation, maintenance, and on-site equipment training. For more in-depth, hands-on experience, you can visit one of our 50+ training centers across the United States and Canada for guidance from one of our dedicated field trainers.

  • Step 5: Establish what you will charge for ADAS calibrations

    Profits are endless with ADAS Calibrations. They are based on what your shop wants to charge + what insurance companies set as the precedent. The value here, is that you set the price you're willing to charge for calibrations. Here is a breakdown of proposed profits you can enjoy once you add calibrations to your shop:

     

    If you calibrate 5 cars per week x 51 working weeks in a year x ~ $232 (price of ADAS calibration) x 70% Profit margin per ADAS calibration = $41,412 of Unrealized Annual Gross Profit

    (Note: Varies from $100 to $450+ per; CCC Crash Course 2020 Average)

     

    The facts are: ADAS is here, calibrations are required. The only question is: when will you start and how much will you charge? See below for our breakdown of calibration profits per ADAS systems and visit our ROI calculators to see how our equipment can make your shop money.

  • Step 6: Communicate ADAS needs with your customers

     

     

 

 

Keep ADAS Work In-House

Discover the top reasons why tire shops should be performing in-house ADAS calibrations.

 

Tap into Growing Market

Complement Existing Services

Provide OEM required service

Enhance Vehicle Safety

New Revenue Opportunity

Customer Loyalty

Future Proofing your shop

Stay Ahead of Competition

 

 

Calibration Profit Opportunities

Explore what your shop can charge for ADAS Calibrations. 

(All prices are based on estimates and are subject to shop discretion)

Front Cameras

Labor Hours: 3.3 + Labor Cost: $110 

= ~ $363

 

Windshield Camera Sensors

Labor Hours: 3.3 + Labor Cost: $110

= ~ $363

 

Rear Cameras

Labor Hours: 3.3 + Labor Cost: $110

= ~ $363

 

Front Radar Sensors

Labor House: 1.6 + Labor Cost: $110

= ~ $176

 

Rear Radar Sensors

Labor Hours: 1.6 + Labor Cost: $110

= ~ $176

Side Mirror Sensors

Labor Hours: 3.3 + Labor Cost: $110 

= ~ $363

 

 

 

Your local Hunter service representative can answer questions, help with ADAS equipment operation and provide on-site training. Purchase genuine Hunter replacement parts online

This contact form is intended for legitimate Hunter equipment and service inquiries. All other use is prohibited and will be discarded. See Full Terms of Use

 

 

When is ADAS calibration required?

Collision

Fender bender

Windshield replacement

Wheel alignment

Suspension repair

Tire replacement

Sensor brake replacement

Front airbag deployment

 

 

 

Static adas Calibration

This type of calibration is specifically tailored for a workshop environment. 

Procedure Requirements

Static Calibration Procedure Requirements

One of this biggest popular misconception about ADAS Calibration is that it requires huge floor space.

Recommended Tools

Recommended Hunter equipment for static ADAS calibrations

Hunter Ultimate ADAS®

Perform wheel alignment and all static ADAS calibrations in the same bay, with the same equipment.

ADASLink® + DAS3000

Another option for your shop is to integrate the ADASLink Scan Tool in combination with the DAS3000 that allows your shop to complete static calibrations, enabling you to perform all calibration needs. 

Dynamic adas Calibration

Dynamic calibration refers to calibrations performed when the vehicle is driving, or in motion

Procedure Requirements

Dynamic Calibration Procedure Requirements

Recommended Tools

ADASLink® Scan Tool

The simplest way to get started is with the ADASLink scan tool. The scan tool plugs directly into the vehicle to enable technicians to complete dynamic calibrations. 

 

 

ADAS Calibrations & Collision Repair Services

Integrating ADAS calibrations based on services you are already performing.

 

 

 

1, 2, 3, ADAS

 
1
Diagnostic Scan Tool
2
DAS3000
3
Ultimate ADAS®

ADASLink®

Ease into dynamic ADAS calibration with ADASLink®, the full diagnostic scan tool.

DAS3000

Step up the game by incorporating DAS3000, a comprehensive ADAS solution that can be paired with the Bosch scan tool.

Ultimate ADAS®

Have the complete ADAS package by incorporating Ultimate ADAS®. With guided procedures and printed results, Ultimate ADAS® is the best-in-class solution for calibrations. 

ADAS OEM Requirements

ADAS systems are very complex, system that work to guide vehicles. Each OEM has the exact specifications required to calibrate their vehicle. The challenge comes in ensuring vehicles have been calibrated according to these specifications. When individuals come into your shop they expect to leave with a safe, functional vehicle.

 

The Proof is in the Printout

Provide your customers with solid evidence that they are getting the best service possible.

 

 

 

25+ million vehicles with static or dynamic calibration procedures

 

 

 

 

 

It's a popular misconception that ADAS calibration tools require huge floor space. 

Most vehicles will not need all ADAS functions adjusted at the same time, so simultaneous front, side and rear views are rarely necessary.

When multiple systems do require service, the vehicle can be repositioned within the existing space for each individual calibration.

1. Minimum floor space — 25 ft. x 34 ft.

2. Recommended floor space — 30 ft. x 45 ft.

3. Optimal floor space — 40 ft. x 60 ft.

 

 

Hear how Hunter has helped shops like you

Don't just take our word for it, hear first-hand from other shops.

 

 

Send a message to your local Hunter business consultant to schedule a free on-site demo of any of our ADAS product offerings. 

This contact form is intended for legitimate Hunter equipment and service inquiries. All other use is prohibited and will be discarded. See Full Terms of Use

 

 

ADAS for Other Shop Types

 
For your customers

Shop Hunter Learning Assistance Tools

In-shop posters + educational brochures to communicate ADAS to your customers.
Shop owners & Technicians

Hunter Media Content

Includes articles, videos and supplemental material for you to use.
Shop Owner & Technicians

Hunter Field Team & Hunter University

Take advantage of our educational field team + our curriculum to teach you what you need to know!

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